5 Tricks to Grow Your Facebook Page Fans

Your fans are the core to your Facebook Page being successful. But building those fans and ‘Likes’ can be quite a challenge. Let’s look at 5 tricks to grow your Facebook Page Fans.

Trick #1 Use Social Media
The use of social media channels like LinkedIn, Google+ or Twitter are a great way to encourage people to visit your Facebook page. These are free marketing tools that you should take advantage of. In addition to direct posts, make sure that you occasionally cross post from one to the other. Twitter only allows 140 characters so make good use of them.

Trick #2 Take Advantage of Public Events
Often overlooked, yet a powerful tool that can be a great way to spread the word.  If you are doing public speaking be sure you include your Facebook Page URL on the slide show as it makes it easy for people to connect. If you attend network meetings this is a great time to encourage members to ‘Like’ your Facebook Page and become fans.

Trick #3 Fan Page Fridays
On Facebook, there are Pages that host Fan Page Friday events. If you are participating, you will be encouraged to stop by the page on a specific date to introduce your business to everyone that’s participating and then tag their page in the post. The idea is that you will work through all the comments and ‘Like’ each of the participating pages who will in turn ‘Like’ your page.  A word of caution. Only participate in local events, because if you land up with tons of international fans, it could actually lower your EdgeRank score. In addition, if others hide your news feed posts because they only wanted the ‘Like’ from you and aren’t interested in your business, could hurt you.

Trick #4 Encourage Check Ins on Your Facebook Page
For anyone who has a brick and mortar business, you should enable check ins on your Facebook page, and then remind customers to check in when they are in your premises. You can even include an incentive like offering a discount.

Trick #5 Make Use of Signage
When customers visit your brick and mortar business, you can create signage for in your store that allows customers to ‘Like” your page using a text message. Your signage would look something like this. “Text Like (insert Facebook Page name) to 34587. Test this on your cell phone first before you commit your budget to this. You can also develop signage that includes your social media icons.

These 5 tricks work great to grow your Facebook Page fans.

10 Tips to Increase Your Facebook Likes

If you are hoping to increase your Facebook ‘Like’ these 10 tips are a great place to start.

1. If you have created a personal profile page for your business instead of a business page this is against Facebook’s Terms and Conditions, so you will want to migrate your profile to a new business page. Migrating allows you to do this without losing all your connections. The Facebook migration tool is found at https://www.facebook.com/help?page=213602951994043
2. You should benchmark your current metrics. This will help you to improve your performance in anything you need to measure. First you should record where you currently are. You should also begin recording Post Specific metrics such as the number of Likes and Comments.
3. Identify a USP for your Page. What value are you ready to provide your reader?
4. Create a shorter customized URL for your page. A shorter URL is easy for your visitors to remember and it is easily promoted.
5. Use Insights to learn what the most popular content is on your Facebook Page and to learn where your traffic is coming from.
6. Caption your photos with your marketing message. Add a caption to all of your images/photos to provide people with more information about your business. Include a call-to-action, a hyperlink, etc.
7. Regularly change your Cover Image, but keep your Profile Pic the same. Every time you change the cover Image it goes out into the news feed which is great exposure.
8. Make sure you feature your three most important apps next to the Photos app, which are an important part of your Facebook marketing strategy.
9. Take the time to create a calendar for your Facebook Page. Planning is very important and planning what you are going to post about in advance and then scheduling it in your editorial calendar can be very helpful.
10. Determine what your goal(s) is for using Facebook. Using Facebook just because the competition is, does not make a good enough reason.

These ten tips are a great way to start to increase your Facebook ‘Likes’ and grow your fan base. Also, keep in mind that your posts are also important, as they will help to improve your reach, which in turn leads to an increase in fans.

Your focus is to grow your Facebook ‘Likes’ and then to keep these fans engaged and interested on what you have to say, eventually leading to sales.

Best Kept Secrets to Growing Your Facebook Page Fans

If you have created a Facebook Page, your next goal is to increase your ‘Likes’ and fan base. There are many ways to do this and we want to share some of the best kept secrets to growing your Facebook Page fans.

1. Develop a persona for your audience. Some businesses have a description of what their ideal customer looks like. This can help you to visualize your communication and what your posts should look like on Facebook.
2. Install an Engagement App on your Facebook Page. There are many great apps on the market that can help you to accomplish this such as Booshaka or Fan of the Week.
3. Facebook has imposed some restrictions on what you are allowed to put on your new cover images, but it only applies to brand pages not to your personal profile, so you might consider introducing a business aspect on your personal timeline through your cover image.
4. If you have several page admins, take advantage of the latest page admin settings that lets you assign authority to each person. Go to your Admin Panel then ‘Edit Page’ where from the drop-down menu you select ‘Admin Roles’. Once on the page you will see the Profile Pic of each Admin with their current role. To change their current role, just click on the down arrow to the right of the current role title and make your selection.
5. Sort your post insights so that at a glance you can see your most successful updates. Go into your insights. On the first page you’ll see real time post specific statistics, click on the arrow at the top to sort the updates based on which have gotten the most engagements.
6. If you are using Pinterest, why not install the Pinterest app on your Facebook page.
7. Add the ‘Message Button’ to your Facebook Page so readers can send you a private message. This also lets you reply privately.
8. Take advantage of Insights to learn more about your fans, their age, sex, where they are from, etc. This will help you with your marketing.

These 8 tips are some of the best kept secrets to growing your Facebook Page fans. In addition, make sure that you are sharing quality content that your fans will want to share with their friends. This will increase your reach and help you to grow your fans further.

How to Grow Your Facebook Page Likes

For you to enjoy effective Facebook marketing you must have an audience. Without a large fan base that’s relevant it’s a bit like speaking to a room that’s empty. You would be wasting your time.  To build that large fan base and to enjoy successful marketing on Facebook you need to be proactive. Getting ‘Likes’ is the first step in converting a casual audience to a fan and eventually a paying customer. Let’s look at the top fan building tips you can implement.

#1 Use Social Plug Ins and Website Widgets
Install social plug ins like Facebook Like Box or Wibiya Toolbar on your website or blog, which allow your visitors to ‘Like’ your Facebook page right from your website. There are many other plug ins that you can install easily to the back end of your website.

#2 Create a Like Gated App
You can provide valuable content using an app that requires visitors to ‘Like’ your page before they can access your content. How this works is really simple. The app provides an image along with a message that instructs the visitor to click ‘Like’ to see the content on your page.

#3 Engagement Ads
Most marketers see Facebook adverts as a way to encourage users to purchase something. Engagement ads are different because they aim to market your Facebook Page rather promoting the sale of a certain product.

#4 Get Your Existing Fans to Share Your Facebook Page Content
Your current fans are key to your building your fan base and watching it grow. When you publish relevant content on your page, your existing fans are more likely to share that material and that can lead to new fans finding their way to your site. Posting regularly up to date information also helps to encourage your fans to share the content you post.

#5 Email Signatures
An often overlooked way to grow your Facebook Page fans is to include an email signature on all your emails. It’s easy to implement and very effective. If you are like most businesses, every day you send out a number of emails and so having the link to your social networking sites on your emails promotes your growth. 

These 5 tips are a great place to start to grow your Facebook ‘Likes’ and thus your fan base. As your fans grow and they share your content with their friends, who then share your content with their friends, you will see your reach grow and with that your fan base.

How You Can Grow Your Facebook Likes on Your Business Page

You’ve created your Facebook Page but without ‘Likes’ and fans, your page isn’t going to benefit you the way you want it to. Let’s look at how you can grow your Facebook likes on your business page.

1. Use Google Analytics to measure your Facebook ROI. If you have e-commerce on your website, it just takes a little bit of code for you to be able to track your social media activity.
2. Brand your apps so that they have the look and feel of your company’s branding and so they fit with your cover image. With the exception of Facebook provided apps (Notes, Events, Likes, Photos) you can change the image to fit your branding.
3. Create custom app buttons. Use a site like Pixlr.com to edit your image to the right size or you might even have software on your computer. You’ll want your image to be 74 pixels tall by 111 pixels wide to keep the correct ratio.
4. When you are marketing on Facebook, you should focus on one goal at a time. Pursuing more than one objective at the same time actually leads to a reduction in your impact.
5. In your Facebook marketing, it can help to think like you are the editor of a magazine. Why is your magazine better than the competitor’s magazine? How are you going to keep your visitor engaged? How are you going to balance your ads with your content?
6. Select various posts to feature on your timeline stream.  Make the post visible on your main timeline by going to the recent posts by others and then hovering over the right corner of the post you wish to add to your timeline click on the ‘X’ and then choose ‘Allow on Page.’
7. Get enhanced Facebook Page notifications. That way you will not miss any posts. Facebook notification system doesn’t seem to notify users of comments on long threads so to make sure you don’t miss out on any notifications use a third party app like hyperalerts to keep you in the loop.
8. If you are new to Facebook Pages, you can take it offline until you are satisfied with the look and feel of your page. To do this go to your ‘Admin Panel’ then choose ‘Edit Page’ followed by ‘Manage Permissions.’ Check the box beside ‘unpublish the page.’ Then save your changes.

The Best Methods to Increase Facebook Likes

Facebook likes are at the heart of your Facebook page. You want to build your fans, but you also want those fans to be relevant! So let’s look at the best methods to increase Facebook likes. 

Method #1 Increase Facebook Likes Using Contests
One of the easiest methods to interest people and draw them to your page is using contests. People like free items and so you can see why offering something free would increase new fans to your page especially when the condition to entering the contest is that you must like the page first. The lure of winning a prize helps you to target your market and grow your likes.

Method #2 Grow Your Facebook Fans and Likes With Like Gated Coupons
Coupons are another great way to promote your Facebook page. The coupon doesn’t have to be big. It can be as small as 10% off a purchase. It is a great way to provide your audience an incentive to purchase the product(s) you offer and you can still keep your profit margins looking pretty healthy.

Method #3 Increase Facebook Likes Using Ebooks
Depending on your industry, education can be a better incentive than even offering a prize or a discount. This is especially true with B2B companies who like to receive free e-books or white papers that provide them with information and tools to help them grow their business. This is a great way to drive large numbers of visitors to your page and increase your fans significantly. You are dealing with a targeted audience, which is exactly what you want.

If you aren’t sure what your ebooks should be about consider what your business is about and what you can share with your potential customers that will be useful and hook them on what you have to offer. Your ebook should also include a strong call to action that has the reader wanting to know more and wanting to take advantage of the service(s) you offer.

If you want to maximize your reach in promoting your offers, consider taking advantage of Facebook ads, which are very affordable and allow you to easily target your market to maximize your benefits. These ads are different than Google Ads so don’t confuse them. You can learn more about Facebook Ads under the help section on Facebook.

Method #4 Provide Useful and Engaging Content
In addition to offering free things or coupons make sure that the content that is on your page is useful, interesting and engaging. That way your visitors are more likely to comment and strike up a conversation. In turn, those conversations get shared and that spreads your reach.

The Key to Building a Fan Base on Facebook Pages That’s Engaged

Growing your fan base is an important part of your Facebook Page but what’s just as important is having fans that will engage on your page. This means that you will have fans that will like your page, comment on posts and share posts because they want to, not because they are being enticed to via a prize such as a free giveaway or coupon. It call comes back to providing good content.

What is Good Content?
Good content will play on life, living situations and interests of your target market. It can be related to day-to-day life and should provoke a personal response immediately. It relates to all kinds of content, asks for the opinion of users, and tells interesting stories. What it does is create a town square attitude where users gather to socialize and find something interesting to engage with like minded people.

If you are still unsure of how to create strong content, then have a look at some of the Facebook pages created and managed by large companies such as Proctor & Gamble.

You can create this kind of content by defining your target market and then determining what relevant topics are for that market. Then create themed content that you can schedule so that you have constant posts going out to your users. You can use some of Facebook’s options, such as Facebook ads to target your audience and expand your reach through your posts.

To make sure you are on target and getting the ‘reach’ you are after, you should use Facebook Page Analytics to analyze your posts. This can provide you with sound information that will allow you to be able to make good decisions related to your posts and future posts that you might make.

There are many ways you can build your fan base that won’t actually help your business prosper, so keep this in mind. However, by taking the time to bring targeted traffic to your Facebook Page and growing a relevant fan base you can enjoy the full benefits of the work you put into this.

Long term your goal is to continue to grow your fans through ‘Likes’ and for them to love what you offer so much that they tell their friends who in turn tell their friends and that reach can continue to expand and grow, offering you a very powerful marketing opportunity.